My friend Vicky told me about this on Twitter and I just had to say something about it. With baseball season around the corner, and baseball fantasy leagues set to fire up soon, CBS wants to distinguish its leagues from its competitors in order to gain new participants, more market share, improve their bottom line, et cetera. Okay, that makes enough sense to me. CBS may also recognize that women like to play fantasy sports too. (Said the commissioner and current second-place-holder of her fantasy hockey league.) How do you get more women to participate in fantasy?
Why, make a special standalone app called “Baseball Boyfriend,” of course! (Side note: If you really want to get irked, check out all the egregious spelling errors on this page!)
Baseball Boyfriend, which is available for $2.99, basically takes the idea of creating an entire fantasy roster and distills it down to picking one player. He is your baseball boyfriend, you see, and when he plays, he can accumulate points for you. But if things sour between you two, you can break up with him and pick a new baseball boyfriend. Select a baseball boyfriend using a “little black book” and keep track of him in an interface designed to look like a teen girl’s diary, down to the handwriting font and puffy heart doodles in the margin. There’s also a way to look at all your exes and how longĀ you went with them, each of them dotted with stylized hearts and skulls.
You have to be part of a CBS fantasy league to use Baseball Boyfriend because it imports your stats and such, so it does seem a little redundant: why not just keep track of your favorite players in your normal league? Do women have to be reeled in with this cheesy gimmick that one blogger likened to the old board game Dream Date? No! We’re perfectly capable of using the same fantasy leagues as everyone else and that is that.
But seriously, those spelling errors just look even worse in the unusually large font CBS uses on that site.